This project was created in collaboration with fellow designer Martyna Brood. Our challenge was to address issues surrounding UK Wildlife and Conservation from the perspective of design. We created an educational resource brand, brand guidelines and products. Products include educational resources, activities and short tests for children as well as some playful merchandise, all delivered in one box upon a monthly subscription plan. This was developed in response to Coronavirus lockdowns and summer holidays during which children may grow bored
Fun and full of character.
The brand and products employed a bright and playful aesthetic, appealing to the children who would be engaging with the products. Using bold, brightly coloured imagery not only engages with children but also inspires them to work, bringing out moments of delight in the activities they participate in.
An extensive set of brand identity guidelines were produces and arranged into a handbook for the company, detailing the ways in which the brand should be used in products, print-outs, layouts and advertisements.
The Boxes - Look Inside
A brief overview of the contents of each box includes a welcome sheet, educational resources, activities, short tests and merchandise for the children and wider family.
