'What the Hell is Brexit?' was a short zine publication made in response to the ongoing Brexit procedures, addressing the misinformation around the subject and educating readers about what Brexit is and what led to it coming about.
The zine is designed to open up clear communication within the general public, encouraging social interactions which regard the issue of Brexit and the impact it will have on the UK.
By using a bold custom pattern the zine confronts viewers and passers by alike, inciting intrigue and daring them to pick it up. The zine opens up the conversation around the subject and makes people ask "What the Hell is Brexit?" and as the zine comes to an end, asks them to consider if it was worth it.